Shopify is a rapidly growing Canadian e-commerce company that millions of people all over the world are turning to for their online retail and service business needs. There are plenty of reasons for this platform’s success, including the fact that it is easy to use and has many unique features.
For example, Shopify offers its users a multilingual feature. In other words, you can translate your Shopify store into various languages so that people from foreign countries will also be able to understand what you are selling.
If you are the proud owner of a Shopify online store, or you would like to start your own business through this innovative e-commerce company, you have come to the right place. We will be discussing everything that you need to know about the multiple languages feature, which apps you can use for your store, and how to create a multilingual Shopify store.
And if you want more Shopify tips to improve your results don’t miss our free e-book: 6 common mistakes when choosing a payment gateway in Shopify
Does Shopify Support Multiple Languages?
As we have already mentioned, Shopify does support multiple languages. This means that you will be able to instantly sell your products to new and foreign markets all over the world, expanding your business beyond what you thought possible.
With that being said, you will need to download and use a Shopify language translation app in order to support different languages in your store. This app allows your customers to switch between your store’s original language and their native language.
There are plenty of Shopify language translation apps out there for you to choose from and use. However, we will be discussing these later on.
What Can Shopify Multilingual Apps Offer Your Store?
If you want your online store to be accessible by as many people as possible, you will need to start thinking about translating it into various languages. For example, if you are an English-speaker who is looking to buy a pair of running shoes, you will not make any purchases from a store that is strictly Portuguese. You will not understand the product descriptions, meaning that you won’t know what you are buying. Also, it would be extremely difficult to check out when buying the product, as you will not know what personal details the store is asking for.
Translating your online store will bring in a whole group of new potential customers and clients. The e-commerce market is growing drastically in most countries around the world, meaning that expanding your business to foreign locations could compound your number of sales and multiply your profit. To be more specific, countries such as Mexico and China are hugely reliant on their online retail industry. If you want to get your foot into their market, you will need to offer customers the option to translate your store into Spanish and Chinese.
We now know that Shopify offers its users the option to translate their online stores into various languages. You will need a Shopify multilingual app in order to do this, though – so, actually, what does this app actually do for the online store owner?
As it was previously mentioned, there are plenty of different Shopify language translation apps available for you to choose from. Certain apps will automatically do all of the translations for you, while others will not. If there are any mistakes in the translations, some apps will offer a proofreading service that involves someone correcting any errors or language mistakes on your store page.
The prices between the various Shopify multilingual apps vary. For example, if you download and use an app that automatically translates your online store and that offers a professional proofreading service, you are going to have to pay more.
What Does a Multilingual Store Look Like?
Multilingual stores will look almost exactly the same as monolingual stores. The biggest difference will obviously be the fact that the writing will vary based on which language the customer has selected. More so, multilingual stores usually have a language button or drop-box that users can use to select which language they want to view your store in.
Creating a Multilingual Shopify Store
It is much easier to create a multilingual Shopify store than many people may think. Firstly, you will need to visit the admin page on your Shopify account. Once you have done this, select ‘store languages’. From there, select ‘translated languages’ and then ‘add languages’. You will then have to select which language you want to add from the drop-down box.
After this, visit the Shopify language translation app that you have downloaded onto your device. Each app has different steps to follow in order to translate the content on your online store. Follow these steps and you will have created a multilingual Shopify store.
What Are the Best Translation Apps For Shopify?
As we have discussed, there are various Shopify translation apps for you to choose from and use for your online store. For your convenience, we have made a list of ten of the best and most popular apps out there.
The WeGlot app is arguably the best Shopify translation app out there. One of the biggest advantages of using this multilingual app is the fact that it is completely free to download. With that being said, there may be a few additional fees that you will pay after installation, such as proofreading.
You will be able to translate your Shopify store into various languages with WeGlot. Also, you can use this app to automatically translate any e-mails or messages sent out to your customers.
As we have discussed, automatic translations aren’t always the most accurate. For this reason, you have the option of paying a little extra for a professional proofreader. While this is an additional cost, it will definitely be worth it, as having an online store with language errors comes across as very unprofessional.
The WeGlot app also offers customers a fantastic SEO feature that assists in ranking your online store highly in foreign countries.
Langify is a fantastic multilingual app for expanding your business into various foreign countries. This platform has the ability to automatically detect which language your potential customer would prefer. Because of this, it can translate your page and suit the needs of your clients without them having to alter the settings. Also, this app can translate into any language, meaning that there is no limit when it comes to expanding your company.
Langify also has a very good SEO feature, allowing your online store to be found by potential customers all over the world. However, it is important to note that you will have to pay a reasonable fee every month in order to use this app and its services.
You can use Easy Language Translate to boost your sales, increase your profit, and expand your online company. This app is incredibly easy to use and install, making it one of the most popular multilingual platforms out there.
With Easy Language Translate, you can translate your webpage into over 100 different languages. More so, this platform automatically recognizes which language your potential customers will prefer and changes the settings for them. However, the app supports both manual and automatic translations, meaning that you can have complete control over your site at all times.
If you are interested in trying out this app, you are offered a 7-day free trial. After that, you will have to pay a small fee every month in order to continue using the service.
LangShop is the most diverse multilingual app out there. To be more specific, you can translate your Shopify store into more than 240 different languages. This platform is also incredibly easy to use. If you want to add a new language to your site, you simply have to click the ‘add new language’ button and allow the software to run the necessary translations.
With LangShop, you can expand your online business to numerous countries all over the world. This platform has a fantastic SEO feature that will rank your business highly for buyers and customers, potentially increasing your number of sales and income.
LangShop can automatically convert the prices on your store to the currency of the language selected by the customer. However, it is important to note that you have to pay a significant fee every month in order to use this app’s services.
Translate And Currency Converter does not require any software skills or knowledge to use. In fact, it is an exceptionally easy app to use, making it a very popular choice for online translation needs.
This app can translate your online website into more than 100 different languages. It can also convert the prices on your page into the relevant currencies based on which language your potential customer selects. You have the option of using both the language and currency convertor simultaneously, or you could use just one at a time.
While there are plenty of advantages to using this multilingual app, it is important to note that you will have to pay a relatively high fee every month in order to use their services.
Translate My Store offers its customers a brilliant SEO feature, ranking your online site highly for potential foreign customers and clients. This app is incredibly easy to use and install. However, one of its biggest advantages is the fact that it is completely free.
Translate My Store gives you the opportunity to translate various sectors of your website, including the product page, checkout page, and blogs. While this platform automatically translates your site, it is not uncommon for language errors to occur. In order to prevent this, you have the option to pay an additional fee for a professional proofreader.
With ConveyThis, you can translate your online store to more than 90 different languages. More so, you do not require any software knowledge and skills to operate this easy-to-use tool. ConveyThis is incredibly easy to use and install, making it a very popular choice for online translation needs.
If you notice any errors or mistakes in the translation, you can easily ask for help from additional professional proofreaders. It is important to note that these translations are incredibly easy to edit, meaning that nothing is permanent or can’t be fixed.
Users can select a button or a pop-up form in order to select which language they would prefer to view your website in. Plus, you have a wide range of customization options for your website. You can, for example, select whether or not you want a language to be represented by a flag or by an abbreviated term.
Using this tool requires you to pay pay a large one-time fee. However, you do have the option to test the platform first with a 7-day free trial.
Translation Lab can seamlessly translate your page into more than 100 different languages. This platform is very easy to use and install, making it a popular choice for online store translation needs.
Translation Lab also offers customers a fantastic SEO feature that ranks their webpage highly for potential foreign customers. While the app automatically translates your page, you always have complete control over the theme and look of your site. More so, it is very easy to make changes in all translated content, meaning that any errors can be fixed instantly.
If you have any questions or issues with the app, you can always contact their helpful support team. You also have the option of hiring a proofreader to alter any error or mistakes made in the translations.
Panda Language Translate allows you to translate your online webpage into more than 100 different languages, including those that are written from right to left. Customers can easily change the language in your store by selecting their preferred option via a flag button.
This platform works very quickly in terms of translating. In fact, it will sometimes take as little as 5 minutes to alter the entire website, depending on how much writing it has to get through. You have the opportunity to alter various sectors of your site, including product pages, the checkout page, and blogs.
If you notice any errors or mistakes in the translation, you can easily contact the Panda Language Translation support team. They will quickly fix any issues and assist with any confusion that you may have.
You can quickly and easily translate your online store with Localizer. In fact, this app will take just a few minutes to get the job done, making it a very popular choice for translation needs.
This platform has the ability to automatically detect which language your potential customer would prefer, meaning that they do not have to alter the settings in order to read your descriptions. Also, Localizer can translate to more than 90 different languages. If you notice any errors, you can easily contact a professional proofreader for assistance.
Note that you will have to pay a reasonably high fee every month in order to use this app and its services.
What Do You Need To Consider When Choosing the Best Translation Apps For Shopify?
There are plenty of factors that you should consider before downloading and paying for a multilingual translation app. For your convenience, we have made a list of a few of the most important questions that you should ask yourself when deciding on a translation app for your Shopify store:
- How much will the app cost me?
- How many languages does the app translate to?
- Do I have to pay extra for proofreading?
- Does the app offer additional support?
- How popular is the app? Is the app highly recommended?
- Is the app easy to use and install?
Shopify supports multiple languages, meaning you have the opportunity to expand your online business by appealing to potential customers who speak foreign languages. Multilingual apps make translating your store contents much quicker and easier.
You need to ask yourself a few questions when selecting which app you are going to use, such as: what does it cost to use the various apps? What are the features that the apps offer? Are the apps popular amongst online business owners, and are they highly recommended?
As you could see there are many Shopify translation apps for you to choose from, including WeGlot, Langify GTranslate, Easy Language Translate, LangShop, Translate And Currency Converter Pro, Translate My Store, ConveyThis, Translation Lab, Panda Language Translate, and Localizer. Each of these platforms has advantages and disadvantages, so you need to decide which features are most important to you when choosing the app that you will use for your translation needs.
At last, but not least, if you are selling to multiple languages, don’t forget to offer local payment methods.
And if you want more tips to improve your results don’t miss our free e-book: